Best known for reimagining discarded objects & clothing by painting his signature Guccighost motifs on these items bringing new context & meaning to what may have been regarded as worthless, transforming them from low end to luxury or trash to fine artchallenging the idea of what is considered “real” or valuable.

Much of his work explores commercialism, appropriating brand identity by dismantling iconic images & logos, stripping them down & presenting them in a raw form, giving them new context & meaning. His influences stem from pop culture, golden age comic books, cartoons, skate & punk aesthetics.

Describing his practice - "I like to use any materials that are available and immediate to me, I love the process of experimentation & discovery through the challenges that come from lack of training. I dropped out of school in grade 9 & left home to follow my dreams of skateboarding & snowboard professionally which really was my window to art & taught me to be creative with my environment, whether that be a parking lot or a mountain. I love experimenting with many different mediums finding ways to express myself & create a language through images to share my experiences & make commentary on the world I see in front of me."